July 26, 2012

Hot SWEET POTATO

right, so we all know about "going green" and reducing our carbon footprint... some fashion designers really go the extra mile to produce an Eco-friendly garment made from sustainable materials. the reality? that you often look like a tree-hugger or hippy. 
please note: nothing is wrong with either, it is just not my style. 

BUT . . . 7 students have done it right.

these budding University of Cape Town entrepreneurs have designed and produced a tablet / laptop sleeve made from sustainable materials. wait, it gets even better. these seven students started with a capital of R50 selling Boerewors Rolls. over weeks, they developed, saved, made strategic decisions, and planned this brand: Sweet Potato

the product is a laptop / tablet sleeve that has a vintage aesthetic feel . . . without being too hipster. these sleeves are made from Hessian coffee bags from all over the world. they use fresh, vibrant fabric cut-offs to create the fold over the top.  

my favourite part of this product? the name and the little vintage, fabric covered buttons in the front. 
image taken from Sweet Potato
"Each one of our bags are unique one-of-a-kind piece, designed with passion and style and made by local hands

if you can supply the material that you would like along the top, then they will make it. if you are not that picky, then they will supply it. and if YOU have any form of style and heart, you will buy it. 


get involved.


visit Sweet Potato for more info, or find them on Facebook and Twitter


WATCH THIS SPACE . . . SWEET POTATO MAY BE COMING TO CAPE TOWN FASHION WEEK TOMORROW NIGHT.

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